Joining Subscription Business

A friend of mine who worked as an expert network associate quit his job to start a newsletter where subscribers (for a small fee like 100-200 USD/month) can ask questions and the newsletter will source industry experts to answers the questions and publish the answers in the newsletter. He thinks the idea is disruptive and wants me to join him but I really can't tell if his idea is really good or just shit. Any feedback on the concept? Thanks

 
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